campaigns
campaigns: how brands show up consistently across multiple channels at once
I design campaigns that give your brand a moment people will remember. Strategic, visually cohesive, and built around what your audience cares about.
creation care
design challenge
Team up with the PLNU Office of Sustainability to promote Creation Care Week. The goal is to engage the Point Loma Nazarene University campus community, spark conversation, and create a call to action so people can get involved. Use Design Thinking’s human-centered research approaches and methods to create an awareness campaign on climate change. Explain what is being done to mitigate climate change in this country and what individuals at PLNU can do to help make a change. Use personal social science research findings to create a conversation about climate change in our community effectively.
Client
Point Loma Nazarene University’s Office of Sustainability
Year
2026
creative solution
This campaign poster targets environmental awareness around plastic pollution in Spain’s marine ecosystems. The central illustration is a hand-drawn octopus tentacle, chosen for its visual tension and symbolic weight. Plastic bottles emerging from the suction cups directly implicate human consumption in marine destruction, making the environmental threat cut deep rather than abstract. The headline Gira la marea (“turn the tide” in English) functions as both a call to action and a nod to the Spanish language. Copy at the base of the poster moves viewers from awareness to action, covering the scope of Spain’s climate challenges, current mitigation efforts, and concrete steps individuals can take. This design was made as a scalable campaign system rather than a standalone piece. A QR code extends the poster’s reach digitally, while a companion sticker series featuring the octopus silhouette and “Turn the tide” ensures the message travels beyond the poster. This reinforces brand cohesion and keeps the cause visible in everyday spaces.
