marketing
marketing strategy: how brands move people. from SWOT analysis and keyword research to paid media, email, and social, built into one cohesive plan
I make sure your brand communicates clearly and connects organically with the right people, from marketing plans to digital assets.
PLNU School of Education
design challenge
Develop a comprehensive marketing plan and digital strategy for a university’s School of Education with the goal of increasing website traffic and prospective student engagement. Identify a target audience, define strategic objectives, and design integrated marketing solutions across digital channels—including web, social, paid media, and email—to support enrollment growth while aligning with the institution’s values and brand identity.
Client
Point Loma Nazarene University School of Education
Year
2025
creative solution
This project developed a full-funnel digital marketing strategy for PLNU’s School of Education, combining brand positioning, SEO optimization, paid media, influencer partnerships, and mobile-first design to drive a 15% increase in website traffic. The strategy positioned PLNU SOE as a faith-centered and purpose-driven graduate program, one that offers both vocational clarity and community for the next generation of educators. The campaign was built as a scalable system, designed to perform consistently across search, social, paid, and mobile channels while maintaining a unified brand voice throughout every touchpoint.
